Why Do Ottawa Contractors Swear By Laticrete?

For nearly 70 years, Laticrete has stood as one of the most respected and innovative names in the tile and stone installation industry.

If you've ever hired a professional tile installer, stone fabricator, or masonry contractor for a residential renovation or large commercial project, there's a very good chance they relied on Laticrete products to ensure a durable, high-quality finish. Contractors, architects, designers, and even discerning homeowners consistently turn to Laticrete because its products deliver consistent performance, long-term reliability, and solutions for even the most challenging installation conditions.

The Story Behind Laticrete: A Family Legacy of Innovation

Laticrete was founded in 1956 by Dr. Henry M. Rothberg and his wife Lillian Rosenstock Rothberg in the basement of their home in New Haven, Connecticut (now headquartered in nearby Bethany). What began as a small family venture aimed at supporting their household quickly grew into a global leader. Dr. Rothberg, a chemist by t